About - SR Group

COMPANY HISTORY

SR Group is an established brand name with over 45 years of experiences from the original trademark, Sri Ratu Department Store and Supermarket. Nowadays successfully developing, marketing and operating various properties across Indonesia.

The company started in Semarang, the capital city of Central Java province, on 28 July 1978 as a retail store. Founded by Mr. Resturiady Tresno Santoso and Mrs. Tutik Santoso, the retail store went with the name Sri Ratu. “Sri” derived from the Goddess of Prosperity in Javanese culture, and “Ratu” means King in traditional Javanese language. Combined, the name became the company’s mantra to achieve the outmost prosperity.

SR Group is a diversified property developer focused in Central and East Java provinces. The company’s portfolio of premium properties, started in 1978 with retail and department stores across several cities. When the game changes, Sri Ratu then became SRLand Properties, focusing on Apartment Developments, Mall Developments, Property Management Services, Culinary and Hospitality Services. The company is vertically integrated across the full real estate value chain from land acquisition, property development, marketing and operational management.

SRLand Properties were known to be the pioneer of modern shopping mall concepts in the City of Madiun, Kediri and Tegal, by combining various tenants in a shopping mall. It has successful track records and reputations within the property industries and has secured strong long-term relationship with tenants, and in year 2020 SRLand Properties developed mixed-use concept in Pemuda street, Semarang CBD Area, Central Java.

The first decade after being birth, Sri Ratu grew to be the first choice of destination to shop in Semarang, with their first two stores, Sri Ratu Pemuda and Sri Ratu Peterongan. The year 1990 marked the company’s expansion to the city of Pekalongan by developing Sri Ratu Pekalongan. Later, not only expanding to several cities at Central Java, Sri Ratu also penetrate East Java market in 1995 by opening their first store in the city of Madiun, and then Kediri in 1998. By the end of 2001 the first Shopping Mall concept was implemented by the opening of Pacific Mall at the city of Tegal.

Now, commanded by Ms. Vonny Santoso, Sri Ratu strengthened its existence by focusing on Mall Developments and Property Management Services, continuing to grow to become one of the leading property developers in Indonesia, supported with a well-balanced marketing and operational team. The brand SRLand Properties then devised in 2020 as holdings to existing and future properties, which more to come by SRLand Properties.

COMPANY HISTORY

VISION

Our vision is to become the leading and most trusted key player in the property management and real estate development industries in Indonesia, recognized for our innovation, integrity, and commitment to delivering high-quality solutions that enhance communities and create lasting value for stakeholders.

MISSION

SRLand Properties is a dynamic company engaged in both property management and real estate development, with a strong focus on transforming assets into high-value commercial, residential, and integrated mixed-use buildings. In addition to its core operations, the company also expands its portfolio through a range of supporting business ventures, contributing to a comprehensive and sustainable approach to urban development.

COMPANY VALUE

RELIANCE

To earn and maintain the trust of Customers, Tenants, Colleagues, and Stakeholders.

ADAPTABILITY

To continuously develop, be willing to learn, and self-improve by keeping up with the latest technology and trends.

INTERGRITY

Committed and dedicated to working thoroughly with full responsibility.

SERVICE EXELLENCE

To serve wholeheartedly and give the best to Customers, Tenants, Colleagues, and Stakeholders.

ESPRIT DE CORP

To build unity, cooperation, and harmony with colleagues in order to achieve an effective and efficient working environment and culture.

UNIT BUSINESS

Shoping Mall

Apartement / Residentsial

Warehouse

Shophouse

Hotel / Service Apartement

Warehouse Management

Office Building Management

Hotel / Service Management

EXECUTIVE LEADERSHIP

As clearly stated in the Company’s Mission Statement and Vision, SR Group aimed to be the Main Key Player in the business by developing major assets, properties, and services.